PESTO GENOVESE BEATS TOMATO SAUCE

Pesto beats tomato sauce and ragout for the number of mentions on websites, social networks and print media related to Italian Food (40.4% vs. 33.1%).

PESTO GENOVESE BEATS TOMATO SAUCE

In three months, 44,000 mentions on Italian and foreign press, radio, TV, websites and social networks were made about Pesto Genovese: exactly 7.3% more than tomato sauce and meat sauce put together (the other typical sauces for seasoning pasta such as carbonara and amatriciana are even further away). This is an extraordinary figure which implies that knowledge and consumption of the product that is the symbol of Ligurian food culture have increased considerably in recent years, probably taking it from second to first place in the world, at least if we want to stick to the old saying that 'where there's smoke there's fire'. It is even more amazing that Pesto Genovese is first because it has been mentioned in tens of thousands of communications that expressly concern Italian Food. It is equivalent to a promotion in the field: from ambassador of Liguria, to symbol of the whole country in the strategic sector of Italian pasta condiment.
In the food category of this website youliguria.it it is possible to identify the artisan companies that produce the high quality Genoese pesto that only the culture of tradition can guarantee.

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